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6. Management of New Product Development (for the food & drink sector). Next Course: 13th October 2022.

260.00

Course Overview

Innovation and the development of new products is essential to the success and profitability of Irish food businesses. While companies proactively develop and launch new products to meet the changing demands of consumers and ensure growth opportunities, many of these new products fail post launch. Research indicates that the root cause of these failures can be attributed to an ineffective new product development (NPD) process. This course will introduce best practice methods for the successful management of NPD processes within a food business.

Who is this training course designed for?

  • This course is designed for individuals who are involved in the development of new food products and the innovation process within their company/business, including NPD and R&D Staff.
  • It is also recommended for food companies who are developing an NPD process or want to streamline and improve their process.
  • Those who already have a basic understanding of NPD or who have attended the Introduction to Food Innovation & New Product Development course.

What will I learn if I attend?

  • To define the principles and benefits of best practice in New Food Product Development.
  • The New Product Development process and the various stages involved for application within a food business.
  • To integrate successful NPD management with Finance, Operations/Production, Engineering, Distribution and Marketing.
  • The key performance indicators for a successful product launch and how to conduct a post launch review.
  • An introduction to Teagasc expertise and the analytical and scale up facilities available to food businesses.
  • An overview from a successful food business, on the implementation and the ongoing management of their Innovation and NPD System.

Course Format and Tutors

This interactive training course will be delivered using a mix of presentations, breakout and Q & A sessions. Pre-course reading will be recommended and participants will have the opportunity to work through relevant industry case studies. It will be facilitated by Teagasc NPD and Sensory experts. A successful Irish food business will also bring us through the Innovation and NPD Process they have tailored to meet the needs of their customers.

Course Venue

This course will be delivered at Teagasc Food Research Centre, Ashtown, Dublin.

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