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2. Management of New Product Development (for the food & drink sector)

195.00

Innovation and the development of new products is essential to the success and profitability of Irish food businesses. While companies proactively develop and launch new products to meet the changing demands of consumers and ensure growth opportunities, many of these new products fail post launch. Research indicates that the root cause of these failures can be attributed to an ineffective new product development (NPD) process. This course will introduce best practice methods for the successful management of NPD processes within a food business.

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