2. Financial Analysis and Budgeting for Managers

Employers (especially SME’s) need to approach the market place with an extremely focused approach. They must know what their product/service is and who it is intended for. SME’s in a lot of cases think their product “is for everybody”, where the very opposite is true. Attendees will learn the importance of personal branding and have their own target market, and also their own KPIs.

They will also learn the importance of having a proper LinkedIn Profile, Facebook page, and matching their skill set with their potential market.